In Forbes, Certinia CEO DJ Paoni asks a crucial question: does your customer's journey feel like a seamless experience or a series of disjointed, frustrating handoffs? He argues that a hidden "Delivery Gap" between what your sales team promises and what your delivery team can execute is quietly eroding your profits and customer trust. Read why closing this gap is the new mandate for growth and how to build an operating model that delivers certainty, not surprises.

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Your dashboards show you the numbers, but how do you actually use AI to change them? This article from Certinia's Sridhar Parameshwaran moves beyond the hype to offer a practical plan for driving real results. Learn how to apply the full spectrum of AI—from predictive forecasting to agentic automation—to your daily operations. He provides a clear road map for using these tools to increase bid-to-win rates, optimize project margins, and reduce revenue leakage.